How it works
Listening and Engagement web application designed to break the noise barrier on Twitter and deliver compelling insights, detailed metrics and provide the tools to engage the right audience.
Listening and Engagement web application designed to break the noise barrier on Twitter and deliver compelling insights, detailed metrics and provide the tools to engage the right audience.
This is a brief resume of what Zenzey does.
Navigate our Insight Graphs: sift through thousands of users to find the right audience or uncover trending buzzwords and memes from real conversations.
Analyze the performance of your campaign through the Dashboard and detailed Campaign Reports.
Engage the people that matter to your Brand: reach that niche audience you have been struggling to find through a Zenzey Agent and start spreading your message.
Build utterly complex Keyword and Demographic filters in 5 simple steps and monitor Worldwide events in Real-Time.
2012 was a busy year for us working with global brands and analyzing social trends.
We detected in real time conversations in Twitter from women about their hair, fashion and related topics. We get over 60.000 relevant conversations opportunities per month in Argentina.
The users we send to their owned media spend 4X more time with their content than users from Google or Facebook.
Our Agent Accounts tweet about fashion and hairstyling, and reply to tweets that meet Sedal's criteria on Zenzey. 93% of the replies to our Agents are positive or neutral. 35% of the tweets with links, get clicked.
For a new fragance, they asked us: How are people taking about love around the globe?
Did you know that cuddling (spooning, cucharita, etc) is the number 1 verb for romantic moments on Twitter and The Walking Dead is actually the most common show for cuddling in the UK?
Zenzey processed over 1 Millon tweets with public displays of love, from the UK, USA, Brazil and Argentina. In 1 Month, we delivered over 125 different insights. Including key movies, tv series, songs, and of course #memes for every market.
We researched the social aspects on how people relate with each other when it's about sports: football, running and rugby are the three universes we had a deep look at.
It's amazing how much pride people take when it's about their running accomplishments. Plenty of the data of Nike+ applications gets streamed to social media and we got real insights based on all the accumulated data.
Based on this, we where able to identify patterns across different communities within the same city and how sports enhance the social dialogue.
For the launch of a regional product, we analysed all the conversations realted to moments of hanging out with friends. A key challenge for us was to compete versus the final conclusions of traditional focus groups and deliver insights with deeper resolution.
The company asked us: Do people in Brazil hang out with friend in bars or in houses? We got every single tweet in portuguese from Brazil that mentioned someone hanging out with a friend. Neither 'bar' or 'house' where included in our query, so we made sure we can avoid the bias. Also, we filtered the messages if they came from mobile devices or desktops.
We got to identify key behaviours that get us to understand better the relevant moments for Pepsico's brands.
For the launch of a new brand of chocolate alfajor that revived a brand from the 80's we listened to all the tweets that mentioned not only the competing brands, but also how people relate to nostalgia and retro content that gets posted and shared online.
We found out how vintage videos get shared and the emotions they convey in conversations online, and found clear recommendations for the brand to take action upon such moments.
It's key for brands not to only go through the vanity game of mentions, but know how to reach the consumer in the right emotional timing.
Our product is developed by Grupo 42, a Latin American Technology company with offices in Buenos Aires and Sao Paulo.
Reach us at any of these channels, we're social too!